CLIENT // Ayurvedia Pharmacy Ltd.
TARGET AUDIENCE // Adults, family & children.
CONCEPT // To create branded Label for the AP’s Orange Jelly. AP is known for it’s healthy products and has been established business serving consumers for close to 100 years. The Orange Jelly label design focuses on visual simplicity of an orange in an effort to capture presence of high quality healthy product.
DESIGN ISSUES // Use of orange in brand packaging has isn’t a unique idea and done many times. We also had to keep visual integrity similar as part of AP brand.
DESIGN PROCESS // Collaborated internally on the artwork with a small team to come up with various options and simple concepts.
SPECIAL THANKS // Akrum Hossain, Accounts team.
SCOPE // Packaging, Labeling.
INDUSTRY // Food & Beverage.