CLIENT // Springfree Trampoline Inc.
TARGET AUDIENCE // Children, young athletes & parents, Olympics & Sporting events audience.
CONCEPT // Produce image assets and high standard design outlook for brand ambassadors to professionally represent Springfree Trampoline.
DESIGN ISSUES // These ambassadors are world-class athletes and health professionals who understand the importance of using the safest equipment available. Highlighting the product, capturing the athletes with the product as well as including their abilities by showcasing the athletes in action and bringing it all together to execute graphics and images for the various platforms was challenging.
DESIGN PROCESS // Collaborated with athletes, photographers, makeup artists, internal team and pre-press experts.
SPECIAL THANKS // Karen Cockburn, Rosie MacLennan, Jason Burnett, Steven & Jeffrey GluckStein, Steve Holmes, Michael Crane, Kat Langdon, Stella Lee, Brittany Wilson, RKPR Team, Pie In The Sky Studio, Photographers James Heaslip & Clifton Li.
SCOPE // Branding, Art Direction, Photography, Graphic Design, Social Media, PR.
INDUSTRY // Sports, Technology, Recreation.