PROJECT // Paul's Milk Tetrapack Ad
CLIENT // Springfree™ Trampoline Inc., Paul's Milk.
TARGET AUDIENCE // Paul’s Milk Consumers in Australia.
CONCEPT // Create a strong brand awareness, possibly connecting two brands together to leverage off each other.
DESIGN ISSUES // Visual look needed to align with Paul’s Milk color codes and brand guideline with limitations of four flat colors.
DESIGN PROCESS // Brainstormed on a theme and discovered the opportunity to focus on health benefits. Suggested copy to drive the idea to marketing team in Australia and chose to deliver with illustration to match the guideline.
SPECIAL THANKS // Doug Hill, Kristen Hill, Springfree Team Australia.
SCOPE // Brand Creative and Standards, Marketing Strategy, Advertising.
INDUSTRY // Sports, Technology, Recreation, Beverage.
ADDITIONAL BRANDS IN AUSTRALIA // McDonald's, Cottee's, Nutella, Wonder White, Poppin Popcorn