CLIENT // Dhaka Tobacco Ind.
TARGET AUDIENCE // Adults, foreigners and local smokers.
CONCEPT // To create branding and packaging to appeal to a broader audience.
DESIGN ISSUES // Avoiding cliché approach of traditional tobacco branding is almost too risky for clients and hard to sell.
DESIGN PROCESS // Collaborated with creative director, accounts team and client to create the design with a blend of traditional and modern outlook.
SCOPE // Branding, Packaging, Logo.
INDUSTRY // Tobacco.