CLIENT // CricSelect
TARGET AUDIENCE // The primary target market includes cricket fans between the ages of 16 and 40 in established cricket hubs such as India, England, Australia, South Africa and the United States. Secondary market includes mobile gamers and online/mobile gamblers who are aware of the sport but not necessarily are passionate fans.
CONCEPT // Canadian National Cricket team captain and Wharton MBA graduate Ashish Bagai’s pet project, the first step was to create Logo, identity, and a web interface design with easy user experience.
DESIGN ISSUES // Create design solutions to stand out among competitors ESPN Cricinfo, Dream11, CrikPlay and CricketInc.
DESIGN PROCESS // Collaborated with Workhaus think tank over six months to experiment with concepts, look at ways to be ahead of competition, ongoing research and discussion with entrepreneurs, develop strategy and decision making by following an internal process to create more discipline in execution of all design projects.
SPECIAL THANKS // Ashish Bagai, Aditya Dhekney.
SCOPE // Logo design, Business Cards, Content Development, Content Mapping, Wireframes, UI Design.
INDUSTRY // Sports, Gaming, Gambling.