CLIENT // Springfree™ Trampoline Inc.
TARGET AUDIENCE // Family with kids, NBA games audience, Dallas Mavericks Fans.
CONCEPT // To promote Springfree’s arrival in Dallas and Marketing partnership with Dallas Mavericks.
DESIGN ISSUES // Designed within some set parameters and brand style guidelines; other challenges were creating effective brand awareness (logo, tagline, color) across various screen sizes to meet digital specification.
DESIGN PROCESS // Followed Dallas Mavericks and Springfree’s Brand Style Guideline to create and provide print and digital graphics for halftime shows in the American Airlines Center in collaboration with Springfree & Dallas Mavericks internal team members.
SPECIAL THANKS // Erin Roux, Amelia Malloy, Mike Bradica, Amy Holmes, Kerry Mcintee.
SCOPE // Brand Creative and Standards, Brand Awareness, Marketing Strategy, Promotional Items, Digital, Ads, Banners, Posters.
INDUSTRY // Sports, Technology, Recreation.