CLIENT // Lemu, Akiz Group of Industries.
TARGET AUDIENCE // Youth, Young trendy adults in Bangladesh.
CONCEPT // To create a visually stunning look for a brand new beverage.
DESIGN ISSUES // Creating a new brand with the tough challenge to encourage a demographic that loves giant competitors like Pepsi, Coca-Cola, Sprite, 7 Up & asking them to love Lemu.
DESIGN PROCESS // This beverage is a tier of the Mojo brand and was part of an ongoing process over six months of research & development, around 300 conceptual mockups by the think tank, primarily focusing on typography and illustration to achieve the result.
SPECIAL THANKS // Nurur Rahman, Akrum Hossain, Sayeed Anwar, Account team, Artists & Illustrators.
SCOPE // Brand Strategy & Research, Logo, Illustration, Production, Vehicle Wrap, Billboard. Packaging, Labeling (150 ml Can, 250 Bottle, 1 litre Bottle), Lettering.
INDUSTRY // Food & Beverage.