CLIENT // Lux, Unilever.
TARGET AUDIENCE // Status & Looks conscious female (Age 16-35).
CONCEPT // To create packaging for local market with existing creative assets.
DESIGN ISSUES // Designed within strict parameters and rules to carefully consider Lux’s brand position in Asia to ensure design approach stays true to the brand and doesn’t fail to meet the requirements.
DESIGN PROCESS // Collaborated with team of designers and accounts team to create various mockups for a few popular fragrance soaps of Lux to present to client. “Energizing Honey” fragrance toilet soap was launched successfully in the market and similar design attributes were implemented in the other fragrance soaps.
SPECIAL THANKS // Nurur Rahman, Akrum Hossain, Accounts team, Unilever team.
SCOPE // Brand Creative and Standards, Packaging.
INDUSTRY // Manufacturing, Soap.