CLIENT // Mojo, Akiz Group of Industries.
TARGET AUDIENCE // Youth, Young trendy adults in Bangladesh.
CONCEPT // To create a visually stunning look for a brand new beverage.
DESIGN ISSUES // Creating a new brand with the tough challenge to encourage a demographic that loves giant competitors like Pepsi and Coca-Cola & asking them to love Mojo.
DESIGN PROCESS // Part of an ongoing process over six months of research & development, around 300 conceptual mockups by the think tank, primarily focusing on typography and illustration to achieve the result.
SPECIAL THANKS // Nurur Rahman, Akrum Hossain, Sayeed Anwar, Account team, Artists & Illustrators.
SCOPE // Brand Strategy & Research, Logo, Illustration, Production, Vehicle Wrap, Billboard. Packaging, Labeling (150 ml Can, 250 ml Can & Bottle, 1 litre Bottle), Lettering.
INDUSTRY // Food & Beverage.