CLIENT // Springfree Trampoline Inc., The National Advertising Awards.
TARGET AUDIENCE // Designers, art directors, copywriters and agencies from the creative industry.
CONCEPT // Produce an ad to thank all the entrants and participants with their submissions for Springfree’s Mobile campaign ideas.
DESIGN ISSUES // A simple and similar ad to other brands participating in this program, while taking the opportunity to be cheeky and highlight the difference of this product.
DESIGN PROCESS // Worked on the design independently after submitting four different ideas highlighting different features of the trampoline. The final artwork showcases the most unique part of this product called “enclosure rods” which replaced traditional rods of a trampoline to make this product most unique and safest. The theme of magic wand reflects the success.
SPECIAL THANKS // Steve Holmes, Michael Crane, Erin Roux, Cheryl Maclean.
SCOPE // Branding, Print Ad.
INDUSTRY // Advertising, Sports, Technology, Recreation.