CLIENT // City Group Bangladesh.
TARGET AUDIENCE // Grocery shoppers, cooks, chefs, family.
CONCEPT // To revamp the old looking package of a fairly established product to gain edge over competitors.
DESIGN ISSUES // Designed within some set parameters and style to carefully consider the brand position; ensured design approach stays true to the brand and doesn’t harm the perception of existing and loyal shoppers.
DESIGN PROCESS // Collaborated with designated team to focus on various lettering technics and color to achieve a quality of the product and provide consumers assurance that this has been a credible product for a long period.
SPECIAL THANKS // Nurur Rahman, Akrum Hossain, Chandan Saha, Account team.
SCOPE // Brand Creative and Standards, Labeling, Lettering.
INDUSTRY // Grocery.
CLIENT // Mojo, Akiz Group of Industries.
TARGET AUDIENCE // Youth, Young trendy adults in Bangladesh.
CONCEPT // To create a visually stunning look for a brand new beverage.
DESIGN ISSUES // Creating a new brand with the tough challenge to encourage a demographic that loves giant competitors like Pepsi and Coca-Cola & asking them to love Mojo.
DESIGN PROCESS // Part of an ongoing process over six months of research & development, around 300 conceptual mockups by the think tank, primarily focusing on typography and illustration to achieve the result.
SPECIAL THANKS // Nurur Rahman, Akrum Hossain, Sayeed Anwar, Account team, Artists & Illustrators.
SCOPE // Brand Strategy & Research, Logo, Illustration, Production, Vehicle Wrap, Billboard. Packaging, Labeling (150 ml Can, 250 ml Can & Bottle, 1 litre Bottle), Lettering.
INDUSTRY // Food & Beverage.
CLIENT // Lemu, Akiz Group of Industries.
TARGET AUDIENCE // Youth, Young trendy adults in Bangladesh.
CONCEPT // To create a visually stunning look for a brand new beverage.
DESIGN ISSUES // Creating a new brand with the tough challenge to encourage a demographic that loves giant competitors like Pepsi, Coca-Cola, Sprite, 7 Up & asking them to love Lemu.
DESIGN PROCESS // This beverage is a tier of the Mojo brand and was part of an ongoing process over six months of research & development, around 300 conceptual mockups by the think tank, primarily focusing on typography and illustration to achieve the result.
SPECIAL THANKS // Nurur Rahman, Akrum Hossain, Sayeed Anwar, Account team, Artists & Illustrators.
SCOPE // Brand Strategy & Research, Logo, Illustration, Production, Vehicle Wrap, Billboard. Packaging, Labeling (150 ml Can, 250 Bottle, 1 litre Bottle), Lettering.
INDUSTRY // Food & Beverage.
CLIENT // Ayurvedia Pharmacy Ltd.
TARGET AUDIENCE // Adults, family & children.
CONCEPT // To create branded Label for the AP’s Orange Jelly. AP is known for it’s healthy products and has been established business serving consumers for close to 100 years. The Orange Jelly label design focuses on visual simplicity of an orange in an effort to capture presence of high quality healthy product.
DESIGN ISSUES // Use of orange in brand packaging has isn’t a unique idea and done many times. We also had to keep visual integrity similar as part of AP brand.
DESIGN PROCESS // Collaborated internally on the artwork with a small team to come up with various options and simple concepts.
SPECIAL THANKS // Akrum Hossain, Accounts team.
SCOPE // Packaging, Labeling.
INDUSTRY // Food & Beverage.
CLIENT // The Patron
TARGET AUDIENCE // Wine enthusiast in New Zealand.
CONCEPT // To create sophisticated name, logo & label that impress the upper class wine & dine lovers.
DESIGN ISSUES // The challenge was to integrate all family name of six international investors of this 2004 Pinot Noir.
DESIGN PROCESS // Worked on numerous design concepts, collaborated with clients to decide on a simple elegant theme, the traditional use of scripture typography and the names were integrated around the label without distracting the negative space in the center.
SPECIAL THANKS // Steve Holmes, Doug Hill.
SCOPE // Branding, Logo Design, Label Design.
INDUSTRY // Beverage.
CLIENT // Springfree Trampoline Inc.
TARGET AUDIENCE // Young homeowners, family with kids, stay home moms, retailers.
CONCEPT // Positioning the brand and packaging to appeal to a broader audience globally including retail partners.
DESIGN ISSUES // The Springfree™ Trampoline is a fast rising company selling direct in Australia & New Zealand, through range of dealer networks in China, Thailand, UK, France, Germany, Italy, Spain, Czech Republic & Middle East. Costco, Wall Mart, Sears, Canadian Tire, Toys “R” Us, Costco and Dealers all across USA & Canada had been carrying the trampoline. The package design needed one design solution to meet all market requirements.
DESIGN PROCESS // The exercise involved finding a design solution that would create impact without losing the equity of this internationally distributed brand. By introducing logos for each model, different color tones for each product models and shapes, the presence of Olympian world champion endorsements, the safety features as well as the fun side of jumping in a trampoline into the packaging to distinguish the uniqueness of the product was an important objective.
SPECIAL THANKS // Steve Holmes, Doug Hill, Michael Crane, Tom Froese, Saugar Sainju, Norm O’Hara, Rueben Miller, Hamish McIntyre.
SCOPE // Branding, Packaging, Logo Design, Icons, Illustrations, Instruction Manuals.
INDUSTRY // Sports, Technology, Recreation.
CLIENT // Rush81, Springfree Games
TARGET AUDIENCE // People with interest for table games like poker or gambling among a group of friends in a social atmosphere.
CONCEPT // An intense, multiplayer electronic puzzle game based on visual perception and pattern recognition. The objective of the game is to be the first player to play all of the pieces in your hand correctly according to the rules of the puzzle. The game provides instant feedback so there is no debate as to whether a move is correct or incorrect.
DESIGN ISSUES // Only two prototype boards were available with budget limitations during time of the package design.
DESIGN PROCESS // Collaborated closely with client and engineer to establish the concept. Worked with engineering on packaging specifications including print production. Arranged and did photography with chosen models.
SPECIAL THANKS // Steve Holmes, Jason Thomas, Eric Gagnon.
SCOPE // Logo, Packaging, Print/Identity (Manuals, Business Cards, Puzzle Cards, Polo/Identity, Display (New York Toy Fair 2008.)
INDUSTRY // Game, Technology.
CLIENT // Lux, Unilever.
TARGET AUDIENCE // Status & Looks conscious female (Age 16-35).
CONCEPT // To create packaging for local market with existing creative assets.
DESIGN ISSUES // Designed within strict parameters and rules to carefully consider Lux’s brand position in Asia to ensure design approach stays true to the brand and doesn’t fail to meet the requirements.
DESIGN PROCESS // Collaborated with team of designers and accounts team to create various mockups for a few popular fragrance soaps of Lux to present to client. “Energizing Honey” fragrance toilet soap was launched successfully in the market and similar design attributes were implemented in the other fragrance soaps.
SPECIAL THANKS // Nurur Rahman, Akrum Hossain, Accounts team, Unilever team.
SCOPE // Brand Creative and Standards, Packaging.
INDUSTRY // Manufacturing, Soap.
CLIENT // Dhaka Tobacco Ind.
TARGET AUDIENCE // Adults, foreigners and local smokers.
CONCEPT // To create branding and packaging to appeal to a broader audience.
DESIGN ISSUES // Avoiding cliché approach of traditional tobacco branding is almost too risky for clients and hard to sell.
DESIGN PROCESS // Collaborated with creative director, accounts team and client to create the design with a blend of traditional and modern outlook.
SCOPE // Branding, Packaging, Logo.
INDUSTRY // Tobacco.