CLIENT // Pepsodent, Unilever.
TARGET AUDIENCE // Family, children.
CONCEPT // To create an ad campaign to emphasize the importance of brushing before bedtime to fight bacteria and plaque.
DESIGN ISSUES // Finding the right balance using photography and illustration to communicate an effective visual that suits Pepsodent brand.
DESIGN PROCESS // Brainstormed concepts with accounts & design team, creative director and copywriter to come with theme and message “Teeth’s Nightguard”; illustrated it to various concepts.
SPECIAL THANKS // Nurur Rahman, Zinat Ashgar, Akrum Hossain, Accounts team.
SCOPE // Advertising Campaign, Billboard, Photography, Illustration.
INDUSTRY // Toothpaste, Health Care.