CLIENT // City Group Bangladesh.
TARGET AUDIENCE // Grocery shoppers, cooks, chefs, family.
CONCEPT // To revamp the old looking package of a fairly established product to gain edge over competitors.
DESIGN ISSUES // Designed within some set parameters and style to carefully consider the brand position; ensured design approach stays true to the brand and doesn’t harm the perception of existing and loyal shoppers.
DESIGN PROCESS // Collaborated with designated team to focus on various lettering technics and color to achieve a quality of the product and provide consumers assurance that this has been a credible product for a long period.
SPECIAL THANKS // Nurur Rahman, Akrum Hossain, Chandan Saha, Account team.
SCOPE // Brand Creative and Standards, Labeling, Lettering.
INDUSTRY // Grocery.