CLIENT // Workhaus
TARGET AUDIENCE // Entrepreneurs, startups, independent professionals and freelancers.
CONCEPT // To create brand identity, corporate stationery, indoor signage, website, manage cohesive outlook for marketing collateral, space photography, social media & advertising.
DESIGN ISSUES // Working with three initial business names in the beginning, experiment various styles to try and conceptualize the right tone before finalizing the name Workhaus while the facility was going through full renovation.
DESIGN PROCESS // Collaborated with Workhaus think tank over six months to experiment with concepts, look at ways to be ahead of competition, ongoing research and discussion with entrepreneurs, develop strategy and decision making by following an internal process to create more discipline in execution of all design projects.
SPECIAL THANKS // Adrian Joaquin, Yerbol Buranbayev, Charles Co.
SCOPE // Brand Strategy, Identity, Logo design, Corporate Stationery, Signage, Content Development, Website, Photography, Advertising, Presentation, POP.
INDUSTRY // Real Estate, Office Space.
CLIENT // Bangladesh Post.
TARGET AUDIENCE // People of Bangladesh.
CONCEPT // To come up with an artistic design solution portraying village life in beautiful little Bangladesh.
DESIGN ISSUES // Finding the right balance between photography and illustration. While it is fun to work with children, it can always be challenging to find the right expression.
DESIGN PROCESS // I provided Art direction with creative freedom. The theme “A little village girl” is set on Bangladesh theme backgrounds carrying a Kolshi, its beautiful luscious green lands in the villages. The flag consists of a red disc on top of a green field, The red disc represents the sun rising over Bengal and also the blood of those who died for the independence of Bangladesh.
SPECIAL THANKS // Bangladesh Post.
SCOPE // Photography, Typography, Graphic Design, Illustration.
INDUSTRY // Postal Operator, Transportation
Springfree™ Trampoline's board of directors have a huge passion for cycling and participate in tournaments around the world. This jerseys are designed for the cycling club as part of the Springfree brand.
Springfree™ Trampoline's vehicles are designed and wrapped to meet the brand's latest visual style and identity worldwide.
CLIENT // Independent University, Bangladesh.
TARGET AUDIENCE // Upper middle class families.
CONCEPT // To create a visually stunning Annual Report through production and design to create a lasting impression.
DESIGN ISSUES // It’s a challenge to keep subject and design interesting with steep competition in numerous private universities around.
DESIGN PROCESS // Collaborated with accounts and design team to focus on the content, led the design of the artistic cover theme of pen and butterfly to highlight the power, creativity, freedom and beauty in knowledge and education.
SPECIAL THANKS // Akrum Hossain, Accounts team.
SCOPE // Annual Report, Graphic Design.
INDUSTRY // Education.
Presentation folder design as part of an awareness campaign by Unilever to promote habit of using products to practice a healthier and cleaner lifestyle.
Mishuk Munier was a media specialist and broadcast journalist. He was also my favorite mentor during my school life. Mishuk Munier died in a tragic car crash in Bangladesh with renowned filmmaker Tareque Masud with three others including camera assistant and the driver. Everyone that knew Mishuk loved Mishuk. He was a man of great integrity, profound social conscience and with a deep love for people. This design project below was for an event, organized by his family and youth organization Projonmo Canada, showcasing his work in films and documentaries to celebrate his memories on his birthday. Wearing Plaid regularly along with the Nietzsche style moustache was Mishuk’s signature look. We tried to capture a little flavor of his style and personality by applying plaid pattern and combination of sketches.
Mishuk worked behind the camera on international award winning documentaries and films with Tareque Masud and Catherine Masud. The attached poster below showcases some of his work including the picture of famous Bangladeshi avant-garde artist SM Sultan during their first documentary film called "Adam Surat” about the artist’s life.
More about Mishuk on Wikipedia.
CLIENT // Springfree Trampoline Inc., The National Advertising Awards.
TARGET AUDIENCE // Designers, art directors, copywriters and agencies from the creative industry.
CONCEPT // Produce an ad to thank all the entrants and participants with their submissions for Springfree’s Mobile campaign ideas.
DESIGN ISSUES // A simple and similar ad to other brands participating in this program, while taking the opportunity to be cheeky and highlight the difference of this product.
DESIGN PROCESS // Worked on the design independently after submitting four different ideas highlighting different features of the trampoline. The final artwork showcases the most unique part of this product called “enclosure rods” which replaced traditional rods of a trampoline to make this product most unique and safest. The theme of magic wand reflects the success.
SPECIAL THANKS // Steve Holmes, Michael Crane, Erin Roux, Cheryl Maclean.
SCOPE // Branding, Print Ad.
INDUSTRY // Advertising, Sports, Technology, Recreation.
CLIENT // Springfree Trampoline Inc.
TARGET AUDIENCE // Children, young athletes & parents, Olympics & Sporting events audience.
CONCEPT // Produce image assets and high standard design outlook for brand ambassadors to professionally represent Springfree Trampoline.
DESIGN ISSUES // These ambassadors are world-class athletes and health professionals who understand the importance of using the safest equipment available. Highlighting the product, capturing the athletes with the product as well as including their abilities by showcasing the athletes in action and bringing it all together to execute graphics and images for the various platforms was challenging.
DESIGN PROCESS // Collaborated with athletes, photographers, makeup artists, internal team and pre-press experts.
SPECIAL THANKS // Karen Cockburn, Rosie MacLennan, Jason Burnett, Steven & Jeffrey GluckStein, Steve Holmes, Michael Crane, Kat Langdon, Stella Lee, Brittany Wilson, RKPR Team, Pie In The Sky Studio, Photographers James Heaslip & Clifton Li.
SCOPE // Branding, Art Direction, Photography, Graphic Design, Social Media, PR.
INDUSTRY // Sports, Technology, Recreation.
CLIENT // Buchner Shingles, Buchner Manufacturing Inc.
TARGET AUDIENCE // Home owners.
CONCEPT // To create Product Logo, Marketing Collaterals & Instruction Manuals for a new product line by family owned business Buchner Manufacturing Inc..
DESIGN ISSUES // Visual look needed to align with the Buchner Manufacturing brand presence, while room for creativity to advertise the new product by Buchner Mfg.
DESIGN PROCESS // Collaborated with owners of this company to create project brief, understand their vision and expectations and worked Buchner engineering team members for technical aspects of the project.
SPECIAL THANKS // John Buchner, Vikki Buchner.
SCOPE // Branding, Logo Design, Marketing Brochures, Instruction Manuals.
INDUSTRY // Manufacturing, Service.