CLIENT // Radisson Hotels.
TARGET AUDIENCE // Tourists, Business Travelers.
CONCEPT // To create an ad campaign to announce the new exquisite five star Radisson hotel in Dhaka.
DESIGN ISSUES // Its always a challenge with a new openings, race against time and access to limited assets to meet the deadline and objective.
DESIGN PROCESS // Collaborated with accounts team, creative director and copywriter to focus on a simple theme following Radisson’s Brand Outlook. This advertising half page ad ran in the popular English newspaper The Daily Star Bangladesh; which is established among the business class and foreigners visiting the country.
SPECIAL THANKS // Nurur Rahman, Zinat Ashgar, Accounts team.
SCOPE // Brand Creative & Standards, Print Ad, Photography.
INDUSTRY // Hotels, Tourism, Hospitality.