The word 'trampoline' and nine out of ten people think "coiled steel springs and steel tube perimeter frame". But Springfree™ Trampoline was designed to create a recreational trampoline that was significantly safer and more fun to use. Smart, safety-conscious design from a team of world class of engineers and representing the first truly revolutionary design variant since the original trampoline was released in the 1930s, this brand is acclaimed to be the world’s safest trampoline. The key focus of the brand and packaging is to appeal to a broader audience that includes parents and children. The exercise involves finding a design solution that would create impact without losing the equity of this internationally distributed product. Projects presented here are selected examples. Please view "Work" to view other key projects for Springfree Trampoline.