CLIENT // Springfree™ Trampoline Inc.
TARGET AUDIENCE // Public, pedestrians, young homeowners, family with kids.
CONCEPT // To announce Springfree’s arrival in Sydney through a city wide outdoor campaign after a series of Television commercials.
DESIGN ISSUES // Collaborated with marketing team in Australia on the theme. Visual look needed to align with a TV AD Campaign createdby Agency Big Fish in Australia.
DESIGN PROCESS // Provided solution by using In-house high resolution stock photography to meet print project requirements and hand created lettering to match the TV Ad, as we didn’t have access to the assets and it was a last minute decision by marketing team.
SPECIAL THANKS // Doug Hill, Kristen Hill, Big Fish Australia, Springfree Team Australia.
SCOPE // TV & Outdoor Ad Campaign, Brand Creative and Standards, Marketing Strategy.
INDUSTRY // Sports, Technology, Recreation.