CLIENT // Springfree Trampoline Inc.
TARGET AUDIENCE // Young homeowners, family with kids, stay home moms, retailers.
CONCEPT // Positioning the brand and packaging to appeal to a broader audience globally including retail partners.
DESIGN ISSUES // The Springfree™ Trampoline is a fast rising company selling direct in Australia & New Zealand, through range of dealer networks in China, Thailand, UK, France, Germany, Italy, Spain, Czech Republic & Middle East. Costco, Wall Mart, Sears, Canadian Tire, Toys “R” Us, Costco and Dealers all across USA & Canada had been carrying the trampoline. The package design needed one design solution to meet all market requirements.
DESIGN PROCESS // The exercise involved finding a design solution that would create impact without losing the equity of this internationally distributed brand. By introducing logos for each model, different color tones for each product models and shapes, the presence of Olympian world champion endorsements, the safety features as well as the fun side of jumping in a trampoline into the packaging to distinguish the uniqueness of the product was an important objective.
SPECIAL THANKS // Steve Holmes, Doug Hill, Michael Crane, Tom Froese, Saugar Sainju, Norm O’Hara, Rueben Miller, Hamish McIntyre.
SCOPE // Branding, Packaging, Logo Design, Icons, Illustrations, Instruction Manuals.
INDUSTRY // Sports, Technology, Recreation.