CLIENT // The Patron
TARGET AUDIENCE // Wine enthusiast in New Zealand.
CONCEPT // To create sophisticated name, logo & label that impress the upper class wine & dine lovers.
DESIGN ISSUES // The challenge was to integrate all family name of six international investors of this 2004 Pinot Noir.
DESIGN PROCESS // Worked on numerous design concepts, collaborated with clients to decide on a simple elegant theme, the traditional use of scripture typography and the names were integrated around the label without distracting the negative space in the center.
SPECIAL THANKS // Steve Holmes, Doug Hill.
SCOPE // Branding, Logo Design, Label Design.
INDUSTRY // Beverage.