CLIENT // United Exchange.
TARGET AUDIENCE // Money Senders.
CONCEPT // To design a professional logo, corporate stationery package & Signage. United Exchange got the license from Canadian government and permission from Bangladesh government to operate as first Authorized Money Remitter in Canada.
DESIGN ISSUES // Old-fashioned target audience. It’s a challenge to keep subject and design interesting with audience comfortably familiar with cluttered visuals and lacks appreciation for simplicity. Goal was to keep design clean, portray trust and communicate fast & reliable service.
DESIGN PROCESS // Worked closely with client to establish the expectations and understanding of a proper design outcome.
SPECIAL THANKS // Lokman Hossain.
SCOPE // Graphic Design, Corporate Stationery.
INDUSTRY // Financial Services.