CLIENT // VerifEye Technologies Inc.
TARGET AUDIENCE // Taxi industry, retail partners, paratransit vehicle industry, school buses and courier fleets including UPS and FedEx.
CONCEPT // To create brand identity and website, manage consistent brand outlook for marketing collaterals, product photography, tradeshow graphics, POP, advertising print production for offices in North America, Australia and UK.
DESIGN ISSUES // Working with multiple design elements, various logo styles, misuses across different regions and lack of consistency and project managers were from various industries including engineering, sales and finance.
DESIGN PROCESS // Collaborated with selected managers over time to align thinking, strategy and decision making by following an internal process to create more discipline in execution of all design projects.
SPECIAL THANKS // Terry Walker, Susan Hazlewood, Ken Goodall, Peter Salmon, John Ballantyne, Ian Trew, Peter Salmon.
SCOPE // Brand Strategy and Research, Logo design, Identity, Marketing Strategy, Content Development, Wireframes, Website, Photography, Advertising, Presentation, Promotional Brochures, Tradeshow, POP.