CLIENT // Wildflower Honey Co.
TARGET AUDIENCE // Food connoisseurs.
CONCEPT // Wildflower Honey Co.'s bees collect nectar to make their honey from a variety of different plants, all unique to their 10 different bee yards, because of this they call it "Wildflower Honey" as in a wild mixture of many different plants.
We planned to create an elegant visual using muted color palette of various plants to design a clean lanel that impress the upper middle class food fair attendees.
DESIGN ISSUES // The challenge was to look unique given there are plenty of competition, in the end we went with a boutique brand look & feel.
DESIGN PROCESS // Worked on numerous design concepts, collaborated with clients to decide on a simple elegant theme, the traditional use of typography and the names were integrated around the label without distracting the negative space in the center.
SPECIAL THANKS // Steve Holmes, Ben & Bri.
INSTAGRAM // wildflowerhoneyco