CLIENT // Workhaus
TARGET AUDIENCE // Entrepreneurs, startups, independent professionals and freelancers.
CONCEPT // To create brand identity, corporate stationery, indoor signage, website, manage cohesive outlook for marketing collateral, space photography, social media & advertising.
DESIGN ISSUES // Working with three initial business names in the beginning, experiment various styles to try and conceptualize the right tone before finalizing the name Workhaus while the facility was going through full renovation.
DESIGN PROCESS // Collaborated with Workhaus think tank over six months to experiment with concepts, look at ways to be ahead of competition, ongoing research and discussion with entrepreneurs, develop strategy and decision making by following an internal process to create more discipline in execution of all design projects.
SPECIAL THANKS // Adrian Joaquin, Yerbol Buranbayev, Charles Co.
SCOPE // Brand Strategy, Identity, Logo design, Corporate Stationery, Signage, Content Development, Website, Photography, Advertising, Presentation, POP.
INDUSTRY // Real Estate, Office Space.