CLIENT // Xlerate New Zealand.
TARGET AUDIENCE // Trades people, service oriented businesses, enterprises with mobile workforce. Xnapp works for electricians, plumbers, painters, plasterers, pool people, garden people, locksmiths, mobile IT geeks, mobile dog groomers, any small business that’s on the road.
CONCEPT // Brand positioning under Xlerate, develop new brand identity logo, website, app, graphic assets for marketing, online and digital content.
DESIGN ISSUES // Working with internal and external team members across the world from Australia & New Zealand through online presentation.
DESIGN PROCESS // Collaborated with Xlerate team to get a clear understanding of their strategy, presented over dozens of logos and concepts based on key points to match a theme with mix of serious, fun and playful dragon.
SPECIAL THANKS // Kristen Hill, Manoj Dholi, Sean Ward
SCOPE // Brand Strategy and Research, Logo design, Marketing Strategy, Content Development, Wireframes, Website, Advertising, Digital Marketing.