CLIENT // Mojo, Akiz Group of Industries.

TARGET AUDIENCE // Youth, Young trendy adults in Bangladesh.  

CONCEPT // To create a visually stunning look for a brand new beverage.

DESIGN ISSUES // Creating a new brand with the tough challenge to encourage a demographic that loves giant competitors like Pepsi and Coca-Cola & asking them to love Mojo.

DESIGN PROCESS // Part of an ongoing process over six months of research & development, around 300 conceptual mockups by the think tank, primarily focusing on typography and illustration to achieve the result.

SPECIAL THANKS // Nurur Rahman, Akrum Hossain, Sayeed Anwar, Account team, Artists & Illustrators.

SCOPE // Brand Strategy & Research, Logo, Illustration, Production, Vehicle Wrap, Billboard. Packaging, Labeling (150 ml Can, 250 ml Can & Bottle, 1 litre Bottle), Lettering.

INDUSTRY // Food & Beverage.