CLIENT // Workhaus
TARGET AUDIENCE // Entrepreneurs, startups, independent professionals and freelancers.
CONCEPT // To create brand identity, corporate stationery, indoor signage, website, manage cohesive outlook for marketing collateral, space photography, social media & advertising.
DESIGN ISSUES // Working with three initial business names in the beginning, experiment various styles to try and conceptualize the right tone before finalizing the name Workhaus while the facility was going through full renovation.
DESIGN PROCESS // Collaborated with Workhaus think tank over six months to experiment with concepts, look at ways to be ahead of competition, ongoing research and discussion with entrepreneurs, develop strategy and decision making by following an internal process to create more discipline in execution of all design projects.
SPECIAL THANKS // Adrian Joaquin, Yerbol Buranbayev, Ryern Speers.
SCOPE // Brand Strategy, Identity, Logo design, Corporate Stationery, Signage, Content Development, Website, Photography, Advertising, Presentation, POP.
INDUSTRY // Real Estate, Office Space.
CLIENT // Springfree™ Trampoline Inc.
TARGET AUDIENCE // Walk-in, drive by traffic, mall shoppers, homeowners.
CONCEPT // To come up with design tactics and solution so that the visual elements inside and outside the Springfree Experience Centers match the outlook of the brand style while maintaining an innovation and fun approach.
DESIGN ISSUES // It’s a challenge to keep consistency with experimental marketing approaches and programs in retail environment each year and it is expected from a young company. Various spaces and size of stores across North America, different marketing needs and setup across regions like Australia including product display in outdoor setup.
DESIGN PROCESS // Collaborated with senior management, architects, interior designers, marketing and communication departments, customer service departments, developers, contractors and played a pivotal role in ensuring consistency in key design elements including Logo, Signage & material, POP, image assets, application of appropriate color codes, messaging on display, digital content within budget.
SPECIAL THANKS // Steve Holmes, Doug Hill, Amy Holmes, Michael Crane, Mike Bradica, Cheryl Maclean, Erin Roux, Nafeisa Shukair, Angela Baclao, Kerry Mcintee, Amelia Malloy, Chris Hannington, Saugar Sainju, Kelly Smith, Damis Fant and Linda Lomus (Interior designer & layout).
SCOPE // Retail Design, Branding, Interior Design, POP displays, Digital Engagement, Signage (shown in Lexan Polycarbonate and aluminum)
INDUSTRY // Sports, Technology, Recreation.
CLIENT // Mojo, Akiz Group of Industries.
TARGET AUDIENCE // Youth, Young trendy adults in Bangladesh.
CONCEPT // To create a visually stunning look for a brand new beverage.
DESIGN ISSUES // Creating a new brand with the tough challenge to encourage a demographic that loves giant competitors like Pepsi and Coca-Cola & asking them to love Mojo.
DESIGN PROCESS // Part of an ongoing process over six months of research & development, around 300 conceptual mockups by the think tank, primarily focusing on typography and illustration to achieve the result.
SPECIAL THANKS // Nurur Rahman, Akrum Hossain, Sayeed Anwar, Account team, Artists & Illustrators.
SCOPE // Brand Strategy & Research, Logo, Illustration, Production, Vehicle Wrap, Billboard. Packaging, Labeling (150 ml Can, 250 ml Can & Bottle, 1 litre Bottle), Lettering.
INDUSTRY // Food & Beverage.
CLIENT // Wildflower Honey Co.
TARGET AUDIENCE // Food connoisseurs.
CONCEPT // Wildflower Honey Co.'s bees collect nectar to make their honey from a variety of different plants, all unique to their 10 different bee yards, because of this they call it "Wildflower Honey" as in a wild mixture of many different plants.
We planned to create an elegant visual using muted color palette of various plants to design a clean lanel that impress the upper middle class food fair attendees.
DESIGN ISSUES // The challenge was to look unique given there are plenty of competition, in the end we went with a boutique brand look & feel.
DESIGN PROCESS // Worked on numerous design concepts, collaborated with clients to decide on a simple elegant theme, the traditional use of typography and the names were integrated around the label without distracting the negative space in the center.
SPECIAL THANKS // Steve Holmes, Ben & Bri.
INSTAGRAM // wildflowerhoneyco
WEBSITE // wildflowerhoneycollective.ca
CLIENT // Springfree™ Trampoline Inc.
TARGET AUDIENCE // Young homeowners, family with kids, stay home moms.
CONCEPT // Springfree™ Trampoline operates worldwide with regional domains. The websites are designed to align with the rest of the brand communication materials and updated regularly.
DESIGN ISSUES // The previous website initially was simple but got cluttered overtime due to market demands and content suggestions from internal team members from global offices. The online sales were on the rise during this time.
DESIGN PROCESS // Played a pivotal role to exchange design assets and ideas to ensure consistency across other disciplines with Brand Engagement Agency Dashboard to boost up the performance and improve the User Experience.
SPECIAL THANKS // Steve Holmes, Michael Crane, Saugar Sainju, Kat Langdon, David Han, Team Dashboard.
SCOPE // Content Mapping, Wireframes, User Interface, User Experience, Development, Advertising Integration.
INDUSTRY // Sports, Technology, Recreation.
CLIENT // The Al & Malka Green Artists' Health Centre
TARGET AUDIENCE // Philanthropists, Gala Attendees
CONCEPT // The Creative Direction was to create an Art Deco inspired by movies like Great Gatsby
SPECIAL THANKS // Robert Farrell
SCOPE // Identity, Logo design, Art Direction, Event Design, Presentation, Promotional
INDUSTRY // Fundraiser, Hospital, Arts
CLIENT // Springfree Trampoline Inc.
TARGET AUDIENCE // Children, young athletes & parents, Olympics & Sporting events audience.
CONCEPT // Produce image assets and high standard design outlook for brand ambassadors to professionally represent Springfree Trampoline.
DESIGN ISSUES // These ambassadors are world-class athletes and health professionals who understand the importance of using the safest equipment available. Highlighting the product, capturing the athletes with the product as well as including their abilities by showcasing the athletes in action and bringing it all together to execute graphics and images for the various platforms was challenging.
DESIGN PROCESS // Collaborated with athletes, photographers, makeup artists, internal team and pre-press experts.
SPECIAL THANKS // Karen Cockburn, Rosie MacLennan, Jason Burnett, Steven & Jeffrey GluckStein, Steve Holmes, Michael Crane, Kat Langdon, Stella Lee, Brittany Wilson, RKPR Team, Pie In The Sky Studio, Photographers James Heaslip & Clifton Li.
SCOPE // Branding, Art Direction, Photography, Graphic Design, Social Media, PR.
INDUSTRY // Sports, Technology, Recreation.
CLIENT // VerifEye Technologies Inc.
TARGET AUDIENCE // Taxi industry, retail partners, paratransit vehicle industry, school buses and courier fleets including UPS and FedEx.
CONCEPT // To create brand identity and website, manage consistent brand outlook for marketing collaterals, product photography, tradeshow graphics, POP, advertising print production for offices in North America, Australia and UK.
DESIGN ISSUES // Working with multiple design elements, various logo styles, misuses across different regions and lack of consistency and project managers were from various industries including engineering, sales and finance.
DESIGN PROCESS // Collaborated with selected managers over time to align thinking, strategy and decision making by following an internal process to create more discipline in execution of all design projects.
SPECIAL THANKS // Terry Walker, Susan Hazlewood, Ken Goodall, Peter Salmon, John Ballantyne, Ian Trew, Peter Salmon.
SCOPE // Brand Strategy and Research, Logo design, Identity, Marketing Strategy, Content Development, Wireframes, Website, Photography, Advertising, Presentation, Promotional Brochures, Tradeshow, POP.
CLIENT // Springfree Trampoline Inc.
TARGET AUDIENCE // Young homeowners, family with kids, stay home moms, retailers.
CONCEPT // Positioning the brand and packaging to appeal to a broader audience globally including retail partners.
DESIGN ISSUES // The Springfree™ Trampoline is a fast rising company selling direct in Australia & New Zealand, through range of dealer networks in China, Thailand, UK, France, Germany, Italy, Spain, Czech Republic & Middle East. Costco, Wall Mart, Sears, Canadian Tire, Toys “R” Us, Costco and Dealers all across USA & Canada had been carrying the trampoline. The package design needed one design solution to meet all market requirements.
DESIGN PROCESS // The exercise involved finding a design solution that would create impact without losing the equity of this internationally distributed brand. By introducing logos for each model, different color tones for each product models and shapes, the presence of Olympian world champion endorsements, the safety features as well as the fun side of jumping in a trampoline into the packaging to distinguish the uniqueness of the product was an important objective.
SPECIAL THANKS // Steve Holmes, Doug Hill, Michael Crane, Tom Froese, Saugar Sainju, Norm O’Hara, Rueben Miller, Hamish McIntyre.
SCOPE // Branding, Packaging, Logo Design, Icons, Illustrations, Instruction Manuals.
INDUSTRY // Sports, Technology, Recreation.
CLIENT // Springfree™ Trampoline Inc.
TARGET AUDIENCE // Family with kids, NBA games audience, Dallas Mavericks Fans.
CONCEPT // To promote Springfree’s arrival in Dallas and Marketing partnership with Dallas Mavericks.
DESIGN ISSUES // Designed within some set parameters and brand style guidelines; other challenges were creating effective brand awareness (logo, tagline, color) across various screen sizes to meet digital specification.
DESIGN PROCESS // Followed Dallas Mavericks and Springfree’s Brand Style Guideline to create and provide print and digital graphics for halftime shows in the American Airlines Center in collaboration with Springfree & Dallas Mavericks internal team members.
SPECIAL THANKS // Erin Roux, Amelia Malloy, Mike Bradica, Amy Holmes, Kerry Mcintee.
SCOPE // Brand Creative and Standards, Brand Awareness, Marketing Strategy, Promotional Items, Digital, Ads, Banners, Posters.
INDUSTRY // Sports, Technology, Recreation.
CLIENT // Rush81, Springfree Games
TARGET AUDIENCE // People with interest for table games like poker or gambling among a group of friends in a social atmosphere.
CONCEPT // An intense, multiplayer electronic puzzle game based on visual perception and pattern recognition. The objective of the game is to be the first player to play all of the pieces in your hand correctly according to the rules of the puzzle. The game provides instant feedback so there is no debate as to whether a move is correct or incorrect.
DESIGN ISSUES // Only two prototype boards were available with budget limitations during time of the package design.
DESIGN PROCESS // Collaborated closely with client and engineer to establish the concept. Worked with engineering on packaging specifications including print production. Arranged and did photography with chosen models.
SPECIAL THANKS // Steve Holmes, Jason Thomas, Eric Gagnon.
SCOPE // Logo, Packaging, Print/Identity (Manuals, Business Cards, Puzzle Cards, Polo/Identity, Display (New York Toy Fair 2008.)
INDUSTRY // Game, Technology.
CLIENT // Lemu, Akiz Group of Industries.
TARGET AUDIENCE // Youth, Young trendy adults in Bangladesh.
CONCEPT // To create a visually stunning look for a brand new beverage.
DESIGN ISSUES // Creating a new brand with the tough challenge to encourage a demographic that loves giant competitors like Pepsi, Coca-Cola, Sprite, 7 Up & asking them to love Lemu.
DESIGN PROCESS // This beverage is a tier of the Mojo brand and was part of an ongoing process over six months of research & development, around 300 conceptual mockups by the think tank, primarily focusing on typography and illustration to achieve the result.
SPECIAL THANKS // Nurur Rahman, Akrum Hossain, Sayeed Anwar, Account team, Artists & Illustrators.
SCOPE // Brand Strategy & Research, Logo, Illustration, Production, Vehicle Wrap, Billboard. Packaging, Labeling (150 ml Can, 250 Bottle, 1 litre Bottle), Lettering.
INDUSTRY // Food & Beverage.
